Dialectics of dissociation (Record no. 10605)

MARC details
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fixed length control field 02051nab a22002297a 4500
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control field 20200914125945.0
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100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bair, Jennifer
245 ## - TITLE STATEMENT
Title Dialectics of dissociation
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Sage
Date of publication, distribution, etc 2019
300 ## - PHYSICAL DESCRIPTION
Pages Vol 9, Issue 1, 2019:(68-72 p.)
520 ## - SUMMARY, ETC.
Summary, etc In their discussion of ‘dissociation’, Ibert et al. ((2019) Geographies of dissociation: value creation, ‘dark’ places, and ‘missing’ links. Dialogues in Human Geography.) explore the negative side of branding—that is, the efforts companies take to avoid being identified with problems such as labor exploitation or environmental degradation. Because the introduction of unwanted associations into the semiotic circuit threatens the value of brands, brand owners engage in both proactive and reactive relational work to insulate brand assets from such threats. In this commentary, I explore the development of supply chain corporate social responsibility through the lens of dissociations. Civil society organizations, such as trade unions, student groups, faith-based organizations, and so on, that target brands by highlighting problems in their supply chains are engaged in a struggle over value. One way that brand owners try to counter this reputational threat is by accepting, albeit to varying degrees, the principle that they are responsible for maintaining labor or environmental standards along the supply chain. I ask whether this development signals a shift in the terrain of struggle between brands and their critics, and what such a shift might imply about the limits of dissociation as a corporate practice.
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Subject brands
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Subject global supply chains
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Subject corporate social responsibility
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Subject civil society
773 0# - HOST ITEM ENTRY
Host Biblionumber 10527
Host Itemnumber 15376
Place, publisher, and date of publication Sage Publications Ltd., 2019
Title Dialogues in human geography.
Record control number (OSt)20840795
International Standard Serial Number 2043-8214
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://doi.org/10.1177/2043820619831130
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Koha item type Articles
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