Carrots versus Sticks: Assessing Intervention Effectiveness and Implementation Challenges for Active Transport (Record no. 11158)

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100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Piatkowski, Daniel P.
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Title Carrots versus Sticks: Assessing Intervention Effectiveness and Implementation Challenges for Active Transport
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Name of publisher, distributor, etc Sage,
Date of publication, distribution, etc 2019.
300 ## - PHYSICAL DESCRIPTION
Pages Vol 39, Issue 1, 2019(50-64 p.)
520 ## - SUMMARY, ETC.
Summary, etc Strategies to manage transportation demand are colloquially labeled carrots or sticks: carrots (or enablers) to entice desired travel behaviors and sticks (or deterrents) that discourage undesirable ones. Assessing the merits of each approach requires answering two questions: which approach is most effective at influencing travel behavior; and what is the difference in terms of ease of implementation between carrots and sticks? The literature typically examines these questions in isolation, but success depends upon both intervention efficacy and the ability to implement. Using a multiple-methods approach, we find those interventions that incorporate both enablers and deterrents are most effective at encouraging active transportation while remaining feasible to implement.
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Subject travel behavior,
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Subject active transportation,
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Subject mode shift,
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Subject transportation demand management
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Added Entry Personal Name Marshall, Wesley E.
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Added Entry Personal Name Krizek, Kevin J.
773 0# - HOST ITEM ENTRY
Host Biblionumber 11153
Host Itemnumber 15496
Place, publisher, and date of publication Sage, 2019.
Title Journal of Planning Education and Research
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Uniform Resource Identifier https://doi.org/10.1177/0739456X17715306
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Koha item type Articles
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