Sage handbook of public opinion research / edited by Wolfgang Donsbach, Michael W. Traugott.

By:

Donsbaugh, Wolfgang

Contributor(s):

Traugott,Michael W [Edited by ]

Material type: Text

TextLanguage: English Publication details: Sage, 2007. New Delhi:Description: 618 PISBN:

9781412911771

Subject(s):

DDC classification:

303.38 HAN

Contents:

I: History, philosophy of public opinion and public opinion research -- The nature of public opinion -- The development of public opinion research -- II: Theories of public opinion formation and change -- Formation of opinion -- Dynamics of public opinion -- III: Methodology -- The design of surveys -- Measurement of public opinion -- IV: The social and political environment of public opinion research -- The status of public opinion research -- Uses and effects of public opinion research -- V: Special fields of application.

Summary: An indispensable resource for both practitioners and students alike, the handbook brings together a review of what public opinion is, what role it has in a society, how it changes and by what it is affected, how it can be measured and what impact it has.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Text/Reserve Book	Library, SPAB D-1	Non Fiction	303.38 HAN (Browse shelf(Opens below))	Available	002978

Total holds: 0

I: History, philosophy of public opinion and public opinion research --
The nature of public opinion --
The development of public opinion research --
II: Theories of public opinion formation and change --
Formation of opinion --
Dynamics of public opinion --
III: Methodology --
The design of surveys --
Measurement of public opinion --
IV: The social and political environment of public opinion research --
The status of public opinion research --
Uses and effects of public opinion research --
V: Special fields of application.

An indispensable resource for both practitioners and students alike, the handbook brings together a review of what public opinion is, what role it has in a society, how it changes and by what it is affected, how it can be measured and what impact it has.

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