TY - GEN AU - Karl, Ulrich, AU - Eppinger, Steven TI - Product Design And Development SN - 9789352601851 U1 - 658.5752 PY - 2016/// CY - Chennai PB - McGraw Hill Education KW - DES KW - Industrial management. KW - Production management. KW - Industrial engineering N1 - Development Processes and Organizations -- Product Planning -- Identifying Customer Needs -- Product Specifications -- Concept Generation -- Concept Selection -- Concept Testing -- Product Architecture -- Industrial Design -- Design for Manufacturing -- Prototyping -- Robust Design -- Patents and Intellectual Property -- Product Development Economics -- Managing Projects N2 - This text presents a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods facilitate problem-solving and decision-making ER -