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Ceramics and globalization : Staffordshire ceramics, made in China / Neil Ewins

By: Language: English Publication details: Bloomsbury Academic, 2017. New York :Description: xv, 206pISBN:
  • 9781474289917
Subject(s): DDC classification:
  • 738 EWI-C
Summary: Neil Ewins' study of the Staffordshire potteries in a period of great global change traces how ceramics production has been affected by globalisation in both familiar and unexpected ways. Although many manufacturers such as Wedgwood initially moved production to cheaper labour markets in East Asia, others remained in or returned to England once it became clear that outsourcing manufacturing was affecting the brand value and customer perception of their products. Neil Ewins explores the complex behaviour of the UK ceramics industry, using a combination of evidence from the press, trade journals, ceramic objects, and primary interview evidence of manufacturers, retailers and a ceramic designer.
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Holdings
Item type Current library Collection Call number Status Notes Date due Barcode Item holds
Text/Reserve Book Text/Reserve Book Library, SPAB L-1 Non Fiction 738 EWI-C (Browse shelf(Opens below)) Available Rec. by Shikha Agrawal 010923
Total holds: 0

Neil Ewins' study of the Staffordshire potteries in a period of great global change traces how ceramics production has been affected by globalisation in both familiar and unexpected ways. Although many manufacturers such as Wedgwood initially moved production to cheaper labour markets in East Asia, others remained in or returned to England once it became clear that outsourcing manufacturing was affecting the brand value and customer perception of their products. Neil Ewins explores the complex behaviour of the UK ceramics industry, using a combination of evidence from the press, trade journals, ceramic objects, and primary interview evidence of manufacturers, retailers and a ceramic designer.

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