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100			_aBair, Jennifer _930168
245			_aDialectics of dissociation
260			_bSage _c2019
300			_aVol 9, Issue 1, 2019:(68-72 p.)
520			_aIn their discussion of ‘dissociation’, Ibert et al. ((2019) Geographies of dissociation: value creation, ‘dark’ places, and ‘missing’ links. Dialogues in Human Geography.) explore the negative side of branding—that is, the efforts companies take to avoid being identified with problems such as labor exploitation or environmental degradation. Because the introduction of unwanted associations into the semiotic circuit threatens the value of brands, brand owners engage in both proactive and reactive relational work to insulate brand assets from such threats. In this commentary, I explore the development of supply chain corporate social responsibility through the lens of dissociations. Civil society organizations, such as trade unions, student groups, faith-based organizations, and so on, that target brands by highlighting problems in their supply chains are engaged in a struggle over value. One way that brand owners try to counter this reputational threat is by accepting, albeit to varying degrees, the principle that they are responsible for maintaining labor or environmental standards along the supply chain. I ask whether this development signals a shift in the terrain of struggle between brands and their critics, and what such a shift might imply about the limits of dissociation as a corporate practice.
650			_abrands _930159
650			_aglobal supply chains _930169
650			_acorporate social responsibility _929743
650			_acivil society _930170
773	0		_010527 _915376 _dSage Publications Ltd., 2019 _tDialogues in human geography. _w(OSt)20840795 _x2043-8214
856			_uhttps://doi.org/10.1177/2043820619831130
942			_2ddc _cART