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100			_aPiatkowski, Daniel P. _940812
245			_aCarrots versus Sticks: Assessing Intervention Effectiveness and Implementation Challenges for Active Transport
260			_bSage, _c2019.
300			_aVol 39, Issue 1, 2019(50-64 p.)
520			_aStrategies to manage transportation demand are colloquially labeled carrots or sticks: carrots (or enablers) to entice desired travel behaviors and sticks (or deterrents) that discourage undesirable ones. Assessing the merits of each approach requires answering two questions: which approach is most effective at influencing travel behavior; and what is the difference in terms of ease of implementation between carrots and sticks? The literature typically examines these questions in isolation, but success depends upon both intervention efficacy and the ability to implement. Using a multiple-methods approach, we find those interventions that incorporate both enablers and deterrents are most effective at encouraging active transportation while remaining feasible to implement.
650			_atravel behavior, _940813
650			_a active transportation, _940814
650			_a mode shift, _939291
650			_a transportation demand management _940815
700			_aMarshall, Wesley E. _932732
700			_a Krizek, Kevin J. _940816
773	0		_011153 _915496 _dSage, 2019. _tJournal of Planning Education and Research
856			_uhttps://doi.org/10.1177/0739456X17715306
942			_2ddc _cART