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100			_aWu, Hailong _943182
245			_aExploring an Importance–Performance Analysis approach to evaluate destination image
260			_bSage, _c2019.
300			_aVol 34, Issue 7, 2019(699-717 p.)
520			_aThis paper aims to explore the effectiveness of an Importance–Performance Analysis approach to assess destination image. It focuses on the image of the UK for Chinese students studying in the country. This is because the destination image of a certain country for a homogenous group, such as Chinese students, has not been studied enough, and this specific market is central for the UK, especially its education and tourism sector. In total, 23 attributes were examined, and each was found in one of the five quadrants. Two attributes related to the environmental aspect of the UK were found in the Competitive Attributes quadrant. These attributes are key strengths of the UK in relation to Chinese students’ images of the country. Three attributes placed in the Keep Up Good Work quadrant are associated with British culture and heritage. This signifies that the UK should keep utilising these resources to improve Chinese students’ images of the nation. Fourteen attributes were identified in the Concentrate Here quadrant. These attributes include essential elements of tourism such as local cuisine and transportation. Their roles are vital in enhancing the image of the UK for Chinese students, but more efforts must be made to this end.
650			_aChinese students, _943183
650			_adestination image, _943184
650			_a Importance–Performance Analysis, the UK, university _943185
650			_a the UK, _943186
650			_auniversity _932343
700			_aTakamitsu Jimura _930731
773	0		_011252 _915503 _dSage, 2019. _tLocal economy
856			_uhttps://doi.org/10.1177/0269094219889604
942			_2ddc _cART