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100			_aVespestad, May Kristin _949957
245			_aValue in tourist experiences: _b How nature-based experiential styles influence value in climbing/
260			_bSage, _c2019.
300			_aVol 19, issue 4, 2019 : (453-474 p.).
520			_aNature-based adventure experiences constitute a significant segment of the tourism industry and understanding consumers’ conceptualisations of value is crucial. The aim of this study is to understand how the perceived value of the climbing experience differs within the climbing community. Interviews with climbers revealed that multiple aspects of the climbing experience are valued, including efficiency, play, excellence, aesthetics, status, emotion, esteem and authenticity. The results highlight that conceptualisations of value vary with experiential style. The study thus adds to the conversation on what creates value in the climbing experience and how this fluctuates throughout the climbing experience. The study contributes to our understanding of nature-based experiences and to the development and marketing of adventure experiences. The results imply that building a strong climbing image at destinations and being involved in the climbing community represent key issues that contribute to co-creating value in the tourist experience.
650			_aadventure tourism, _949958
650			_aexperiential style, _949959
650			_anature-based tourism experiences, _949960
650			_a rock climbing, _949961
650			_a value _949004
700			_aLindberg, Frank _949962
700			_a Mossberg, Lena _949963
773	0		_012507 _916489 _dLondon: Sage Publication Ltd, _tTourist Studies / _x14687976
856			_uhttps://doi.org/10.1177/1468797619837966
942			_2ddc _cART
999			_c12540 _d12540