000			01135nam a2200181Ia 4500
999			_c6259 _d6259
005			20201127150345.0
008			160802s9999 xx 000 0 und d
020			_a9780143065975
041			_aeng
082			_a339.470954 _bBIJ-W
100			_aBijapurkar, Rama _933310
245			_aWe are like that only : _bunderstanding the logic of consumer India / _cby Rama Bijapurkar
260			_bPortfolio/Penguin Books: _c2013. _aNew Delhi:
300			_axvii, 294 p.
505			_a1.Made for India-- 2.The mixed messages from consumer India-- 3.Why bother with consumer India-- 4.Understanding consumer India's demand structure -- 5.Just how much purchasing power does consumer India actually have-- 6.Schizophrenic India-- 7.Demographic psychographic and social determinants of consumption-- 8.How to read and predict change in consumer India-- 9.Cultural foundation of consumer India -- 10.Young India , woman India: a closer look -- 11.Rural consumer India-- 12.Understanding the bottom of the pyramid consumer India -- 13.Winning in the Indian markets.
650			_aConsumption (Economics) -- India. _933312
942			_cBK