000			01139 a2200229 4500
003			OSt
005			20191015163143.0
008			180907b xxu||||| |||| 00| 0 eng d
020			_a9780262640411 _qpbk.
040			_cSPAB
041			_aeng
082			_a004.16 _bNOR-I
100			_aNorman, Donald A. _94196
245			_aInvisible computer: _bwhy good products can fail, the personal computer is so complex, and information appliances are the solution. / _cDonald A. Norman
260			_bMIT Press _c1999 _aCambridge
300			_avii, 302 p.
520			_aNorman shows why the computer is so difficult to use and why this complexity is fundamental to its nature. The only answer, says Norman, is to start over again, to develop information appliances that fit people's needs and lives. To do this companies must change the way they develop products. They need to start with an understanding of people: user needs first, technology last - the opposite of how things are done now.
650			_aGEN _914016
690			_aHigh technology industries-Marketing. _914017
690			_aHuman-computer interaction. _96704
942			_2ddc _cBK
999			_c9642 _d9642